Google Maps Advertising Case Study vs PPC

Back in late 2009, the owners of A2Z Limo in Miami Florida were spending $4000 per month on Google Pay Per Click advertising and sometimes even more.  After optimizing their Pay Per Click campaign to perform at an optimum level, we recommended that they set aside a budget to for SEO and Google Maps marketing in Miami, Fort Lauderdale, and Palm Beach Florida – his primary service areas.  In 2 months, their business volume doubled while their ad dollar to revenue ratio became 400% more efficient.  A2Z Limo eventually added a second web site to the mix and revenues have continued to rise during a very tough economic time.  Now, A2Z Limo refers out overflow business to colleagues in the airport and limo transportation industry in the greater Miami area.  From time to time, colleagues and competitors ask A2Z Limo how they could be doing so well.  The answer: “We made a wise investment.”

Actual Analytics screenshot from one of A2Z Limo’s web sites

Maps Marketing Pros is committed to win-win partnerships with businesses that will only accept the best possible results and return on investment. Our goal is to provide a unique market advantage to companies we represent. Every campaign is customized to the specific objectives of our clients in a way that is more profitable than any other approach. Don’t get us wrong, we use and manage Google Adwords – it’s a great service.  Pay Per Click has it’s place in marketing, however, it is more often than not the costliest way to acquire an online customer even with expertise in Google Quality Score optimization. We’ve managed millions of dollars in Pay Per Click over the years and we’ve been able to compare the results to top organic and maps advertising strategies. We have learned that a great organic strategy will more often than not yield the best return on your advertising investment. To speak with an expert SEM strategist, contact us today and we’ll put together the best possible strategy for your business.